Leadership
Bonnie McElveen-Hunter
CEO and OwnerBonnie launched the company in 1973 with Pace Magazine, the inflight publication of Piedmont Airlines. Today, Pace is the world’s leading custom-publishing business. Bonnie has been recognized as one of the country’s leading women entrepreneurs. Her recent role as Ambassador for the United States and her current position as Chair of the American Red Cross indicate her lifelong commitment to service—both to her country and to the community at large. Bonnie also received the United Way’s 2004 National Alexis de Tocqueville Society Award for her leadership and exemplary service to her community.
Craig Waller
CMO and President of Pace Airline MediaCraig leads the custom publishing, digital and airline media business at Pace and is our acknowledged expert in this field. Before moving to Greensboro from London in 2004, Craig ran a group of digital, publishing and branding agencies for Chime Communications. Prior to that, he co-founded a leading custom publishing business in the United Kingdom, which was acquired by the U.S. marketing services giant Omnicom. For four years, he managed the worldwide custom publishing for that company’s Diversified Agencies Services (DAS) division. He is currently a Board Director of the Custom Publishing Council (CPC) in the U.S. and a frequent speaker and panelist on branded content and publishing around the world.
Cindy Marshall
President, Pace Communications E-CommerceCindy Marshall has over 24 years of traditional direct marketing experience. She is President of Pace Communication’s E-Commerce subsidiary, focusing on growing exclusivelyweddings.com and expanding E-Commerce opportunities within Pace Communications, a leader in customer publishing. Prior to Pace, Cindy was Head of Marketing and E-Commerce for The Vermont Country Store where she was responsible for driving catalog and E-Commerce sales. Her background includes senior level positions at Ross-Simons, eZiba.com, L.L.Bean, Appleseeds, J.Jill, Inc. Magazine and The Walking Magazine. Cindy is very active in the industry and currently holds the Secretary position of NEMOA.
Leigh Ann Klee
Chief Financial OfficerLeigh Ann is responsible for treasury management, accounting practices, information technology, as well as legal and business planning aspects of Pace. Prior to joining Pace in 1997, Leigh Ann worked for The Walt Disney Company in corporate finance. There she led both domestic and international consulting and audit projects across the company's various divisions, such as Consumer Products, Buena Vista Theatrical Distribution, Miramax and ESPN. Leigh Ann received her master’s degree in accounting and bachelor’s degree in business administration from the University of North Carolina at Chapel Hill. Leigh Ann earned her CPA with Ernst & Young. She also serves on the Board of the Moses Cone-Wesley Long Community Health Foundation.
Ed Calfo
Executive Vice PresidentEd oversees Pace's production department as well as publications for several key clients, including Toyota, the American Cancer Society and ACG Group (AAA Midwest). Prior to joining Pace in 1987, Ed was vice president of operations for trade magazine publisher Communications Today. Previously, he was senior vice president and chief auditing officer for BPA, a magazine circulation audit service firm. Ed has extensive knowledge of leading-edge print production technologies and efficiencies and has led Pace's initiatives to source and secure competitive, volume-based pricing for print and paper.
Jim DeCata
Vice President of ProductionJim's career spans more than 30 years in printing and publishing, including management positions with several nationally recognized printing, pre-press and publishing companies. A member of the Pace team since 1992, Jim led the transition from film-based printing to direct-to-plate printing, improving quality and production time while reducing costs. He is an innovator in the successful merger of personalized direct marketing information into the magazine publishing format, merging items from various platforms and providers.
Jaci Hughes Ponzoni
Senior Vice President of Custom PublishingJaci has more than 20 years' experience in editorial operations, spanning daily newspapers, trade publications, and B2B and B2C custom magazines. Since joining Pace in 1996, Jaci has successfully launched custom print and digital publications for clients including Wells Fargo/Wachovia, Four Seasons Hotels and Resorts, Bluetooth, Winterthur Museum & Country Estate, United Airlines, Delta Air Lines, the American Cancer Society, AAA, AT&T Wireless and NCR. Currently she is the Pace executive lead for Wells Fargo, Four Seasons Hotels and Resorts and Bluetooth. Before joining Pace, Jaci was an editor in Reed Elsevier's Cahners Business Publishing group. A graduate of the School of Journalism and Mass Communications at the University of North Carolina at Chapel Hill, she is vice president of the Board of Directors for Piedmont Land Conservancy and also chairs the regional land trust's public relations committee.