The content engine is a handy analogy to describe the role of a content agency: We build the engine, fuel it, and constantly fine tune it. Strategies, sites, publications, processes, and so on are the engine itself; content is the fuel; analytics and insights are how you fine tune it.

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Posted By: Kevin Briody



It was good knowing you. But this farewell has been coming for a while now—you know that, right? It’s not as if this is a Bolt out of the blue or a message arriving from another Galaxy, is it? And I think she’s somewhat Siri that she’s come over so dominantly sexy, but the signs have been there for a long while, and you can’t really blame her for your own self-neglect, can you?

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Posted By: Craig Waller



One of my favorite figures of speech—one I describe in my latest book—is what I call  the Mr. Potato Head. This cataloging figure breaks down a person or object into constituent parts, and then pretends that those parts came from elsewhere.

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Posted By: Jay Heinrichs



Recently, I started my day, as I generally do, with a cup of Earl Grey and a quick browse around Google News.

Now, I wouldn’t suggest that anyone use the crazy mashup of a Google News page as a usage guide, but this headline stood out as one I particularly disliked:

“Stay true to yourself, advises previous woman winner of Nobel Peace Prize.”

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Posted By: Alicia Miller Corbett



If you’re like me, you tend to get a little antsy on planes. This airborne anxiety has nothing to do with a fear of heights or screaming babies, but rather idle time.

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Posted By: Austin Morton



Imagine Tripadvisor.com but with the added comfort of attributed, independent reviews alongside the gazillion user-generated, over-the top gushings of Brian and Mary W from Michigan.

How awesome would that be?

Well, you’ll probably have to wait for that particular enhancement, but not for the spiffy new Tripadvisor for apps—the just-launched Recapp website.

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Posted By: Craig Waller



We are more and more inclined within our business these days to talk about content as “liquid” or “living in buckets” or even as an “asset to be managed.” It’s an understandable development as we work with our clients to deploy their ideas and opinions and information across devices and platforms and shareable applications.

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Posted By: Craig Waller


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Meet the Writers

Kevin Briody

Kevin is the Director of Digital Strategy, and is currently fighting a disturbing PowerPoint addiction.

Austin Morton

Austin is assistant editor for Spirit Magazine.

Bettina Johnson

Bettina is the interactive content and online community manager.

Craig Waller

Craig is one of our chiefs.

Britta Waller

Editor Britta is a Folio: award winner.

Alicia Miller Corbett

Alicia is managing editor of Four Seasons Magazine.

Jay Heinrichs

Jay is editorial director of Spirit.

Meet All the Writers …




News

Blog

11.29.2011

New Santa Barbara Apple & Android App Launched

Next: Santa Barbara App Provides Go-to Services for Visitors.

 

 

11.15.2011

Pace Communications Names Director of Digital Strategy

Company continues personnel expansion in digital media.

 

 

Nov 23, 2011

Bye, Bye, Blackberry