Eight of the Top 10 circulating magazines in the U.K. are now “customer magazines.” This means that in the country that brought us William Caxton and the first commercial printing press, 80% of the most popular magazine titles are being published by consumer brands—not traditional magazine publishers.
Posted By: Craig Waller
Men’s Health Website Review
To borrow from the ‘60s and ‘70s theme of Sex, Drugs and Rock ‘n' Roll, I'd say the theme for Men's Health magazine would be Sex, Vitamins and Grooming.
I'm reviewing the Men's Health website for the final review in our blog series on the websites of top magazines. What a contrast between my first review, of Parent & Child, and Men's Health. The Men's Health site's top navigation tells you all you need to know of this audience's cultural concerns: Fitness, Sex & Women, Health, Nutrition, Weight Loss, Grooming and Video.
Posted By: John Cass
The Ryder Cup Matches is a golf competition between the United States and Europe. In the world of grocery store marketing, the U.K. has often beaten the States in using data and custom content marketing to retain and grow per-customer sales.
Posted By: John Cass
I'm delighted to publish Pace's second bar chart featuring the number of social media followers of U.S. Grocery Chains. This update focuses on Facbook, Twitter and YouTube. We dropped the numbers for Flickr because so few companies had that social media channel, and we also show the number of stores for each chain and publish the name of the company.
Posted By: John Cass
Digital Publishing Weekly Roundup: Droid Wars
By the end of May 2010, 49.1 million people owned a smartphone. This is according to a recent study conducted by Comcast that took place between February and May of this year.
Posted By: Digital Trends Team
#custcontent—Pace’s Twitter Event Featured Leslie Poston, author of “Twitter for Dummies”
Pace’s (@pacecomm) ongoing Twitter hashtag event, #custcontent, featured an informative discussion this past week with Leslie Poston (@leslie), social media consultant, speaker and author of “Twitter for Dummies.” Leslie gave insights on using social media as part of content strategy, as well as plenty of tips for using Twitter. A few highlights:
Posted By: Jennifer Bringle
MORE Magazine Website Review
MORE magazine. In that one simple word it uses as its title, it promises a lot. Does the magazine's website deliver? Let's take a look.
Posted By: Lynn Gianiny
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Meet the Writers
Craig Waller
Craig is one of our chiefs...
John Cass
John is head of digital marketing.
Digital Trends Team
Insights on eReader, mobile and digital trends from Pace.
Jennifer Bringle
Jennifer is an editor and Pace's Twitter manager
Lynn Gianiny
Lynn is assistant art director with US Airways Magazine.
Emily Wright
Emily works as a new business account manager.
Joyce Kuo
Joyce is an account executive.