Jan 09, 2012

Creating a Digital and Social Content Engine

The content engine is a handy analogy to describe the role of a content agency: We build the engine, fuel it, and constantly fine tune it. Strategies, sites, publications, processes, and so on are the engine itself; content is the fuel; analytics and insights are how you fine tune it.

Posted By: Kevin Briody

Nov 23, 2011

Bye, Bye, Blackberry

It was good knowing you. But this farewell has been coming for a while now—you know that, right? It’s not as if this is a Bolt out of the blue or a message arriving from another Galaxy, is it? And I think she’s somewhat Siri that she’s come over so dominantly sexy, but the signs have been there for a long while, and you can’t really blame her for your own self-neglect, can you?

Posted By: Craig Waller

Nov 07, 2011

Witty Mr. Potato Head

One of my favorite figures of speech—one I describe in my latest book—is what I call the Mr. Potato Head. This cataloging figure breaks down a person or object into constituent parts, and then pretends that those parts came from elsewhere.

Posted By: Jay Heinrichs

Oct 26, 2011

“Adject-ifying” Women

Recently, I started my day, as I generally do, with a cup of Earl Grey and a quick browse around Google News.

Now, I wouldn’t suggest that anyone use the crazy mashup of a Google News page as a usage guide, but this headline stood out as one I particularly disliked:

“Stay true to yourself, advises previous woman winner of Nobel Peace Prize.”

Posted By: Alicia Miller Corbett

Oct 19, 2011

Go on, open the in-flight. You just might learn something

If you’re like me, you tend to get a little antsy on planes. This airborne anxiety has nothing to do with a fear of heights or screaming babies, but rather idle time.

Posted By: Austin Morton

Oct 13, 2011

There’s a Recapp for That!

Imagine Tripadvisor.com but with the added comfort of attributed, independent reviews alongside the gazillion user-generated, over-the top gushings of Brian and Mary W from Michigan.

How awesome would that be?

Well, you’ll probably have to wait for that particular enhancement, but not for the spiffy new Tripadvisor for apps—the just-launched Recapp website.

Posted By: Craig Waller

Oct 10, 2011

The Importance of Design—Thank you, Steve Jobs

We are more and more inclined within our business these days to talk about content as “liquid” or “living in buckets” or even as an “asset to be managed.” It’s an understandable development as we work with our clients to deploy their ideas and opinions and information across devices and platforms and shareable applications.

Posted By: Craig Waller