“Never His Love”
The most important speech airing this morning is, of course, Obama’s (see our last post). But the best one—on NPR’s morning edition—was delivered 10 years ago.
Posted By: Jay Heinrichs
Storytelling in the 21st Century
It comes in many forms. You likely do it every day, perhaps sometimes without even noticing. If you read the title of this post before clicking on it, you know that I’m not describing eating—or whatever else may have just popped into your head. (If you care to share, please feel free to do so in the comments.) Storytelling, a basic unit of connection, is one of the great joys of humanity.
Posted By: Austin Morton
The Mix Tape: A Content Case Study
Reading Love is a Mix Tape by Rob Sheffield* made me think that the mix tape is one of the greatest and overlooked examples of a content program of all time.
Posted By: Larry Williams
The Story of Numbers Written By A Word Person
I had the nice—but strange—realization last week that I have a skill I didn’t know I had.
I can speak stock market.
Posted By: Britta Waller
How an Editor Can Help Your Bottom Line
OK, sure, the concept of sharing examples of unfortunate choices in grammar, spelling and punctuation is not new. The figurative red pen is wielded to good effect by editorially minded types like the Grammar Vandal and The Society for the Promotion of Good Grammar. But I don’t believe this market, if a bit damp, is yet saturated to the level of puddle formation. And, hey, pointing out and improving ineffective communication is what I do.
Posted By: Alicia Miller Corbett
Where to start when writing for social media
Social media have recently exploded onto the business scene. Pace has joined the online social scene and discovered that writing with limited characters for an interactive audience is, in a sense, different.
Posted By: Bettina Johnson
The Value of Brands—and Their Content
I worked briefly with a lovely man named David Haigh when he was at the branding consultancy Interbrand.
Posted By: Craig Waller
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Meet the Writers
Kevin Briody
Kevin is the Director of Digital Strategy, and is currently fighting a disturbing PowerPoint addiction.
Austin Morton
Austin is assistant editor for Spirit Magazine.
Bettina Johnson
Bettina is the interactive content and online community manager.
Craig Waller
Craig is one of our chiefs.
Britta Waller
Editor Britta is a Folio: award winner.
Alicia Miller Corbett
Alicia is managing editor of Four Seasons Magazine.
Jay Heinrichs
Jay is editorial director of Spirit.