To explore how companies are evolving their content strategy, I’m going to conduct interviews with a series of companies on the topic. My first interview is with Ken Kaplan of Intel Corporation, where Ken is New Media and Broadcast Manager, Global Communications. I first met Ken at a Society of New Communications Research event a few years ago, where we were both exploring how social media can be used for communications and marketing.
Posted By: John Cass
With the number of eBooks sold surpassing the number of hard-copy books sold on Amazon.com, there’s no question that the concept of the eReader is working. (No kidding.) But what about other kinds of digital content?
Posted By: Digital Trends Team
Pace’s (@pacecomm) ongoing Twitter hashtag event, #custcontent, featured guest tweeter and AAA Traveler editor Laurie Borman this past Thursday.
Posted By: Jennifer Bringle
Family Circle Website Review
I had high expectations going into this review of Family Circle's website. Though I'm not a subscriber, I like to think I have parallel interests in family-friendly topics—you know, easy dinner recipes, quality time with loved ones, work/life balance. Here's what I found:
Posted By: Joyce Kuo
Take a look at the accompanying infographic on the number of magazine titles available for digital e-readers, and the iPad is the clear winner despite being a late starter with 141 magazine titles. While its older eInk cousins are left in the dust. Even the venerable old kindle platform has only 63 titles, less than half the number available on the iPad.
Posted By: John Cass
eReader Roundup: A is for Apple
This may or may not be a surprise to you, but the iPad isn’t going anywhere soon. If you’re starting to think that this is playing out like a certain other device that took the digital world by storm nine years ago … well, you’re probably right.
Posted By: Digital Trends Team
Cosmopolitan Website Review
Cosmo—every single gal's guilty pleasure. Yeah, we pretend we don't buy it. But given the chance, we do, especially at this time of year. It's a fun, mindless read while lounging poolside. Who can resist a good Sex and the City quiz, astrology forecast or vamped-up fashion spread? When you're not poolside, cosmopolitan.com offers the same cheap thrills and many more.
Posted By: Lisa Summerell
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Meet the Writers
Wes Isley
Wes is an editor with Pace.
Craig Waller
Craig is one of our chiefs...
John Cass
John is head of digital marketing.
Digital Trends Team
Insights on eReader, mobile and digital trends from Pace.
Jennifer Bringle
Jennifer is an editor and Pace's Twitter manager
Lynn Gianiny
Lynn is assistant art director with US Airways Magazine.
Emily Wright
Emily works as a new business account manager.