Jun 17, 2011

Want ads: Content Strategists Needed

There’s no surer sign that a new job category is taking root in society than when public service recruitment ads start appearing.

Posted By: Craig Waller

Jun 14, 2011

Content Marketing is the new marketing – or is marketing becoming content?

It’s always difficult to separate the hype from reality once marketers latch on to their “next big thing”.

Posted By: Craig Waller

Apr 26, 2011

Supermarket Shopping: Marriage, Pregnancy and Children Influence What Goes on the Grocery List

As my reading habits changed during each life stage, cookbooks, Web sites and other content sources influenced what I buy at the supermarket.

Posted By: Emily Wright

Apr 20, 2011

Supermarket Shopping: Book on Super Foods Breaks the Grocery Routine

After reading a series of articles and a book about "super foods," I decided to widen my grocery shopping scope. The content in these publications shifted the way I thought about food--and grocery shopping. However, if I was going to regularly include these nutrient-packed foods in my diet and still save money, I was going to need an ambitious shopping strategy.

Posted By: Robin Anders

Apr 12, 2011

Supermarket Shopping: Magazine Leads to Eating Better and Saving Money

"Cook's Illustrated" is helping my wife and I become better cooks, as well as smarter and more adventurous supermarket shoppers. We're not ordering out as much and our overall food bills have decreased.

Posted By: Matt Mullen

Apr 12, 2011

Google Goes Social

Google +1, a new feature released by the search engine giant, adds a social component to Google Internet searches. When you are logged into your Google account, you can “+1” any search results, which your Google contacts will be able to see. It serves a similar purpose as the Facebook “Like” button, allowing users to receive more customized search results and will eventually be incorporated with +1 buttons on websites.

Posted By: Digital Trends Team

Apr 04, 2011

Supermarket Shopping: Can Limited Assortment Grocers Retain Customers on Price Alone?

Grocery stores are changing, with limited assortment retailers offering lower prices by reducing the number of items and emphasizing private-label goods. These retailers might consider a custom content strategy to keep customers coming back for more reasons than price alone.

Posted By: Britta Waller