The supermarket industry knows that shoppers make purchases based on a complex set of variables. A custom content marketing strategy is another tool to reduce those variables.
Posted By: Wes Isley
I love great magazines, don’t get me wrong. I think that magazines can be compared to a good friend; they know what you like and what you’re interested in, and they help you answer questions when you need a bit of guidance. A print magazine can be a mini-vacation from your daily life that is completely portable and doesn’t need to be charged. A digital device I do believe can never really replicate the hands-on experience of flipping a page, or if it can we are still years away from it. Here's my review of my favorite magazines: Parents, Fast Company Online, and Groupon.
Posted By: Emily Wright
Expansion of Domain Name Suffixes
Changes are coming to the Internet that will expand its territory through custom domain name suffixes. Last week in San Francisco, investors, entrepreneurs, and business and organization leaders met for the first .nxt conference, which featured seminars on the guidelines for applying for the custom names.
Posted By: Digital Trends Team
When I think about magazines that I read and admire, I realize my list isn’t nearly as sophisticated as others’. So I asked myself what my criteria were for returning again and again to one publication. Here’s what I’ve discovered: While I may read books to daydream about faraway people and places, I prefer magazines that offer practical information relevant to my life.
Posted By: Melissa Bragg
Increased usage of mobile smartphones is changing the way people communicate digitally. Depending on their audience, many marketers today may need to place more importance on social networking and mobile communications.
Posted By: Digital Trends Team
AOL Buys The Huffington Post
AOL has bought The Huffington Post for $315 million, with $300 million to be paid in cash and $15 million in stock. Tim Armstrong, CEO of AOL, says that the merger “combines content, community, and social experiences for consumers.” The new relationship should bring positive changes for both companies since The Huffington Post is known for its content and social media, and AOL has the necessary resources and networks to disseminate the news globally across several digital platforms.
Posted By: Digital Trends Team
Top 50 Magazines on Twitter
A report from FOLIO: magazine shows the numbers and rankings for the top 50 magazines that are most followed on Twitter.
Posted By: Digital Trends Team
Subscribe
Subscribe to our RSS
Get posts via e-mail
Most Read
- AARP Bulletin Website Review
- Patrick O’Keefe of iFroggy Network Featured On #custcontent—Pace’s Twitter Event
- Sports Illustrated Website Review
- Four Factors in Developing Marketing Objectives for Your Custom Content Plan
- Credit is Due
- National Geographic Magazine Website Review
- Kindle and Nook Custom Content Needs a Business Model
Meet the Writers
Amanda Gleason
As Travel Editor for Spirit, Amanda travels to a Southwest Airlines’ destination each month to discover the cool things to do there. It’s a pretty rough gig.
Kevin Briody
Kevin is the Director of Digital Strategy, and is currently fighting a disturbing PowerPoint addiction.
Austin Morton
Austin is assistant editor for Spirit Magazine.
Bettina Johnson
Bettina is the interactive content and online community manager.
Craig Waller
Craig is one of our chiefs.
Britta Waller
Editor Britta is a Folio: award winner.
Alicia Miller Corbett
Alicia is managing editor of Four Seasons Magazine.