Oct 06, 2011

Social Media Owes Thanks To Apple

It’s a sad day in the technology world. Honestly, I can’t imagine what my life would have been like without the creations of Steve Jobs. As I reflected on his passing on October 5, I couldn’t help but think how technology (especially in the past decade) has shaped the success of social media.

Posted By: Bettina Johnson

Sep 30, 2011

Blogging Is a Journey – No Quitters Allowed

We all know that blogging takes time, thought, motivation and passion about a particular topic. But life can overwhelm us, thus, making some of us blog quitters. But hold on! Don’t fall off the blogging wagon.

Posted By: Bettina Johnson

Sep 27, 2011

How to Use a Cliché (And Why You Should)

Bored with a cliché-ridden conversation? Want to turn the worst second-hand language into gems of cleverness? Well, you came to the right can of worms!

Posted By: Jay Heinrichs

Sep 23, 2011

Storytelling Through Facebook

It would be foolish to discuss storytelling in the 21st century without giving a nod to Facebook, the social media juggernaut that, with its status updates, notes, wall posts, “likes,” etc., has changed the way we communicate and turned the stuff of our daily lives into bite-sized stories.

Posted By: Austin Morton

Sep 20, 2011

By The Numbers

The guys on American Pickers are the kindred spirits to my brother-in-law Randy. He’s turned his two-car garage into a museum of found objects.

Every time my husband and I visit, Randy has added more new treasures—old musical instruments and movie posters are a particular passion, as are motorcycle signage and helmets.

Posted By: Britta Waller

Sep 16, 2011

To Err Is Human, to Ask for Forgiveness Divine

Yes, Pace Communications and I are absolutely, 110 percent devoted to excellence. But let me break this to you gently: No company, organization or individual is ever going to get everything right all the time, down to the last tiny detail. That’s not realistic.

Posted By: Alicia Miller Corbett

Sep 13, 2011

The Ultimate Goal: How to Get Your Content Shared

From the dawn of the Internet, links have always been an important ranking factor when it comes to search engines. We’ve all heard that the more relevant, inbound links pointing to a Web page, the better the chances are for that page to show up in search results with targeted keywords.

Obviously, social media signals can now be an important ranking factor as well. When sharing content links through social media, it tells search engines that content is beneficial. This racks up your ranking points.

Posted By: Bettina Johnson