Sep 27, 2010

3 Insights on the Popular Science iPad App

At first, reading a magazine on the iPad was a novel experience for me. I work on a print magazine, and most of the reading I do outside of work is on paper. Still, I got accustomed to the Popular Science magazine app relatively quickly. It turns out that reading the app on the iPad isn’t really all that different from reading the magazine in print.

Posted By: Ben Fromson

Sep 23, 2010

#custcontent—Pace’s Twitter Event Featured Lauren Parajon of Spirit Magazine

Pace’s (@pacecomm) ongoing Twitter hashtag event, #custcontent, recently featured an interesting discussion with Lauren Parajon, assistant editor at Spirit Magazine, the Pace-produced in-flight for Southwest Airlines. Parajon also tweets for the magazine’s Twitter account (@SpiritMagazine).

Posted By: Jennifer Bringle

Sep 23, 2010

The Future of Content (and Custom Publishing)

In a previous post, "The Future of Magazines (through a Custom Content Lens)", I considered the rise of custom magazines as a potential future for the printed magazine. In this paper, taking a closer look at this trend reveals that this magazine-like content—particularly that being produced by organizations for their stakeholders and customers—is migrating across all channels, print and digital.

Posted By: Craig Waller

Sep 22, 2010

Grocery Store Marketing App Roundup

We all know apps usage and adoption is on the rise. According to the Pew Internet and American Life Project 35% of cell phone users have apps on their cell phones and 24% of them are using them. But what does that really mean to us? How are we using them? And more specifically how are marketers and grocery store marketers using them?

Posted By: Emily Wright

Sep 14, 2010

Grocery Marketers Find a Receptive Audience Among Smartphone Users

When it comes to cell phones, I'm admittedly a bit behind the times. My phone was free with my wireless plan. It has oversized keys and a 911 button for emergencies. I can't update my Facebook page or check my e-mail or take a picture. I can text, but it takes longer to peck out a message on my numeric keypad than it would to just pick up the phone and call someone.

Posted By: Julie Burnham

Sep 07, 2010

Shopper Marketing Strategy Promises to Boost Grocery Aisle Purchases

Shopper marketing aims to understand shopper behavior and to make it easier to make purchase decisions. This will be beneficial for shoppers only if the shopper’s purchase decisions result in consumer satisfaction. So it's all about giving shoppers the correct reason to buy a product that they will potentially like.

Posted By: Wes Isley

Aug 30, 2010

The Future of Magazines (Through a Custom Content Lens)

Eight of the Top 10 circulating magazines in the U.K. are now “customer magazines.” This means that in the country that brought us William Caxton and the first commercial printing press, 80% of the most popular magazine titles are being published by consumer brands—not traditional magazine publishers.

Posted By: Craig Waller