Have you recently asked yourself the question: which is better, sticking with a mobile-optimized site or building a mobile app? Mobile applications are nothing new, so don't worry -- you're not the only one weighing the pros and cons of keeping only the mobile website you already have or creating a branded app in addition to your mobile web presence.

The sensible answer tends to be that it depends on the client's needs and target consumer along with the content and overall mobile strategy. Generally speaking, a mobile website (if not already in place) should be considered your first step in developing a mobile web presence, whereas an app is useful for developing a mobile experience with avery specific purpose that cannot be effectively accomplished via a web browser. So, where do you start?

There are a variety of factors to consider when determining which mobile experience is best.

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Whether you cheered for the New England Patriots this year or the NY Giants while watching Super Bowl XLVI, chances are you had a “second screen” somewhere nearby.

It is becoming increasingly common that TV viewers, magazine readers, newspaper flippers, and radio listeners are connected to a second screen (smartphone or tablet) where they engage with brand apps, text messages, or interact with friends on social networks such as Twitter, Facebook, Google+, Pinterest or YouTube.  This year it was predicted that roughly 60% of the 111 million Super Bowl fans were connected socially during the game on mobile devices.

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It's a sad day in the technology world. Honestly, I can't imagine what my life would have been like without the creations of Steve Jobs. As I reflected on his passing on October 5, I couldn't help but think how technology (especially in the past decade) has shaped the success of social media.

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We all know that blogging takes time, thought, motivation and passion about a particular topic. But life can overwhelm us, thus, making some of us blog quitters. But hold on! Don’t fall off the blogging wagon.

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From the dawn of the Internet, links have always been an important ranking factor when it comes to search engines. We’ve all heard that the more relevant, inbound links pointing to a Web page, the better the chances are for that page to show up in search results with targeted keywords.

Obviously, social media signals can now be an important ranking factor as well. When sharing content links through social media, it tells search engines that content is beneficial. This racks up your ranking points.

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Social media have recently exploded onto the business scene. Pace has joined the online social scene and discovered that writing with limited characters for an interactive audience is, in a sense, different.

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