“For sale: baby shoes, never worn.” This is a very short (and very sad) story that Ernest Hemingway wrote—allegedly to win a bet.
Recently, we saw a piece in San Francisco Business Times about Tom Proulx, founder of Intuit, and his creation of Netpulse, a company that offers a new way in which to engage consumers with custom content. The kicker: This content is delivered to screens mounted on health-club workout equipment. Users can access high-def video, music and even their account information from different machines in different clubs.
Not long ago, I was at the mall. I saw a group of young folks clowning around and splashing each other at the fountain, and I thought, “Boy, they should be careful. They could get hurt.” And it suddenly hit me that I’m not 23 anymore. If I were, I would’ve joined them. Or at least made fun of them. But, alas, I’m old and stiff, and wet surfaces frighten me—as do thoughts of inadequate insurance and vitamin deficiency.
Danny Ammons
Danny is an editor.