As my reading habits changed during each life stage, cookbooks, Web sites and other content sources influenced what I buy at the supermarket.
I love great magazines, don’t get me wrong. I think that magazines can be compared to a good friend; they know what you like and what you’re interested in, and they help you answer questions when you need a bit of guidance. A print magazine can be a mini-vacation from your daily life that is completely portable and doesn’t need to be charged. A digital device I do believe can never really replicate the hands-on experience of flipping a page, or if it can we are still years away from it. Here's my review of my favorite magazines: Parents, Fast Company Online, and Groupon.
Typically on our blog we talk about content marketing, advertising, publishing, trends in the industry, etc. But today we get to post a video of someone else saying it for us!
We all know apps usage and adoption is on the rise. According to the Pew Internet and American Life Project 35% of cell phone users have apps on their cell phones and 24% of them are using them. But what does that really mean to us? How are we using them? And more specifically how are marketers and grocery store marketers using them?
I had the pleasure of interviewing Dr. Tom Haggai, chairman of IGA, INC. and brand ambassador for IGA in China, at the Pace Communications offices this week about the grocery industry and grocery marketing.
You think of the definition of housekeeping, and it typically doesn't elicit great feelings of excitement (especially for us working mothers). And it's not necessarily a word used to help describe modern family life. For many of us, housekeeping is the cooking, cleaning, laundry and such that we squeeze in on the evenings and weekends. We just do it to get by. So when I was asked to review the Good Housekeeping website, I approached it with a sense of apprehension. Will a brand established in 1885 really have an online offering of interest and value to the modern woman?
Let's admit it: The Runner's World website isn't for everyone. If you have no interest in running or exercising, it's not for you. However, as a recreational runner I jumped on the chance to review it. I am one of those crazy people who actually enjoy running, and when training for various distances from a 5K to a marathon, I have always found the information on the site useful, informative and inspiring.
Emily Wright
Emily works as a new business account manager.