“Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.” —Seth Godin
This statement, in its simplicity, is a beautiful thing. As we spend our days anxiously trying to keep up with the latest technology, to convert our work to the Kindle, the iPad, the Nook, the Android, the iPhone, Seth Godin’s quote reminds me of the importance of marketing fundamentals. You have to reach the right people at the right time with the right message. It’s not about novelty. It’s not about being “thought leaders” when it comes to new media. It’s about message and relevance.
I was debating with a friend recently exactly how much consumption of digital media is healthy for our kids. It used to be that parents just had to worry about limiting TV time. Now, it’s a bit more complicated. There aren’t just 6 channels on TV but 500, and you also have to contend with the Wii and other entertainment systems, the cell phone and the iPod. It’s a bit daunting. So, how much is too much?
Kerry Andrews
Kerry is account director for Pace Interactive.