For anyone who’s ever worked in the publishing or advertising business—whether custom or trade publishing or mass media—you’re more than familiar with the notion of “separation of church and state.” You see, back when advertisers had money to spend and editorial staffs were robust and inspired, there was a clear editorial directive not to mingle church—or “pure editorial”—with state—or “advertising messages.”  Advertisers had the privilege of reaching targeted readers with their advertising, but it had to clearly look like an ad and not content with an endorsement by the expert editor.

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We’ve got an appetite for content. But who picks up the tab? These are interesting times in the worlds of publishing, content and communications. Things are changing rapidly.  And assumptions are being made almost as rapidly.

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