"Cook's Illustrated" is helping my wife and I become better cooks, as well as smarter and more adventurous supermarket shoppers. We're not ordering out as much and our overall food bills have decreased.
When I volunteered to write a blog post on the consumer and custom magazines I admire most, two were easy choices: The New Yorker, and a custom publication published by the warehouse club retailer Costco, The Costco Connection.
The assignment also included reviewing a business magazine, so I turned to The Economist, a publication I used to steal from a globe-trotting former boss and currently pick up at the airport on occasion.
Professor and food industry marketing expert Kenneth L. Miller looks at trends in consolidation, social media and grocery store marketing.
Next: Santa Barbara App Provides Go-to Services for Visitors.
Company continues personnel expansion in digital media.