It’s all in the details—such as finding out Julia’s Child's favorite restaurant for tacos—that makes a custom content agency suitable for promoting your brand.
Jan 28, 2010 Hybrid ’Zines
You're in your hotel room on vacation and you have no idea of where to eat dinner. A magazine on the table catches your eye, and you flip through to the dining section. All the local restaurants are alphabetized by cuisine type with all the particulars: addresses, phone numbers, prices, family-friendly, full bar, etc. Then you discover the attractions section, coupons, articles on where to go and what to do, all with handy maps and directions. Jackpot! You throw the 'zine in the rental car and use it as a guide during your trip.
Waynette Goodson
Waynette is an editor for Destination Publishing.
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