Content Marketing is the new marketing – or is marketing becoming content?

In the case of content marketing, we find ourselves in the middle of a lot of excitement about content, branded content, owned media, branded media and other labels for what we do for a living - and have done for over 35 years.

Which is not to say that what we do hasn’t changed.

It has.

Dramatically.

 But the fundamentals of an editorial engagement program have not changed, and we’ve broken this down in a handy resource six tips for creating great content:

• Identify your audience and your goals
• Come up with a content strategy to engage that audience
• Create great content
• Measure your results
• Learn, improve and repeat