#custcontent—Pace’s Twitter Event Featured Leslie Poston, author of “Twitter for Dummies”

Leslie Poston, co-author of “Twitter for Dummies”

Pace’s (@pacecomm) ongoing Twitter hashtag event, #custcontent, featured an informative discussion this past week with Leslie Poston (@leslie), social media consultant, speaker and author of “Twitter for Dummies.” Leslie gave insights on using social media as part of content strategy, as well as plenty of tips for using Twitter. A few highlights:

@pacecomm: How can people use Twitter for content idea generation?
@leslie: Follow your conversations; what interests you may interest many. Content blossoms organically here.
@leslie: Integrate your comments with Twitter. Posts often generate ideas for new posts in the comments and start convos here.

@pacecomm (): How can people use Twitter as a tool for repurposing content?
@leslie: If you combine Twitter and crowd sourcing, you can use the interactions to make old content updated/new again.
@leslie: Also handy if you see an old post or video make new twitter rounds, can find out why in real time and redo, reuse or make fresh.
@leslie: Now that Twitter is part of social search, it gives you new insight into old content to see how it generates on Google, etc.

@pacecomm: Any other tips for folks who want to use Twitter as part of their content strategy?
@leslie: You have to be more than your content on Twitter. People want to see the YOU behind the things you share, not just links.
@leslie: Give as much help as you receive. If you see something pop up good for someone else's content—share it.
@leslie: Master the art of having a genuine, but focused, conversation. It will hone your content gathering/writing skills for social media.

Join us next week as we welcome Christopher Thomas-Moore and Linh Calhoun of Exclusively Weddings (A Pace Division). We’ll chat with them about content strategy for catalogs, and how EW uses blogs and social media to interact with clients

#custcontent is held every Thursday, 1p.m. EST, on Twitter. To join the discussion, log onto Twitter, and enter #custcontent in the search box.

Posted By: Jennifer Bringle