News on Sony, Plastic Logic, Que eReader, and Kobo
As predicted, we are continuing to see new players pop up in the eReader market. Sony is expected to release two new eReaders, the PRS-350 and PRS-650, in addition to the rumors that they are working on an Android-based tablet. Plastic Logic also announced that they have ceased production on their Que eReader, which was supposed to launch earlier this year. They plan to rethink their eReader strategy and eventually re-enter the market with a new and improved product. Plastic Logic specializes in plastic electronics, so we should be seeing something interesting coming from these guys in the future.
In other news, Kobo and Random House have partnered up with Fairmont hotels to offer free use of the Kobo eReader to the hotel chain's Gold Members. Currently available at 10 locations, these guests will also receive electronic coupons good for $2 off select Random House titles upon checkout. This promotion is meant to appeal to travelers who don’t wish to carry heavy books with them, and don’t yet have an eReader.
Here’s more:
Sony to release two new eReaders (CNET)
Sony rumored to be working on new Android tablet (Good E-Reader)
Plastic Logic Cancel’s Que to rethink eReader strategy (Plastic Logic)
Kobo offers free use of its eReader at select Fairmont Hotels (BusinessWeek)
iPad ads more effective than iPhone ads (MacNN)
Posted By: Digital Trends Team
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