QR Code and Bar Code Scanning Soars 700%, as Champagne Joins the Party

That QR codes are multiplying like bunnies isn’t news. They now tattoo magazine pages—from titles as diverse as Golf Digest and U.S. Airways—as well as direct mail campaigns, in-store displays, billboards and other venues. Last month, Bravo Network launched its QR-embedded Bluefly.com commercials, while last week, Dom Pérignon created buzz with QR codes on bottles of its new Andy Warhol tribute champagne (in Japan only), linking consumers to a hip product video.

As QR codes—and the smartphones needed to scan them—proliferate, a new study shows consumer usage of mobile bar codes overall is soaring:

• Consumers’ bar code scanning has surged 700% from January 2010.       
• Since July, more scans have occurred each month than in all of 2009 combined.
• QR codes connect people to a website 85% of the time.
• Exactly 50% of people who scan are in the 35–54 age group, while 24% are 25–34, and scanners 55 and older make up just 7%.
• Some 44% of scanners have an income of more than $100,000.

The information comes courtesy of a new consumer adoption study from ScanBuy, a bar code technology provider. The study—an intriguing read itself—represents traffic from both the newer two-dimensional bar codes such as QR, and traditional bar codes such as UPC.
 
700% Surge In Barcode Scans, Often 2D (SuperMarketGuru)

Dom Pérignon Gets a QR Code (2d code)

-compiled by Lucinda Hahn

Posted By: Digital Trends Team