The UK Loses The Ryder Cup of Grocery Store Social Media Marketing

The Ryder Cup Matches is a golf competition between the United States and Europe. In the world of grocery store marketing, the U.K. has often beaten the States in using data and custom content marketing to retain and grow per-customer sales.

One of Napoleon’s most famous quotes in English is, “England is a nation of shopkeepers.”

While the Kingdom of England and the U.K. overall might match up handedly when it comes to using database marketing for grocery store marketing, when it comes to social media followers the U.S. easily beats U.K. grocery chains.

In publishing this August, the UK grocery chain number of social media followers we see that similar to the status of the distribution of social media followers for U.S. grocery chains, U.K. supermarkets have lots of followers in Facebook, while Twitter comes in second for the number of U.K. social media followers.

For once, in the field of grocery store marketing the U.S. beats the U.K. in the area of custom content marketing via social media.

Posted By: John Cass