About Us

NEXT, the go-to app for visitors in Santa Barbara, or pre planning their trip, encompasses the entire vacation experience and includes detailed listings for restaurants, wineries, vineyards, events, arts and cultural offerings, accommodations, outdoor activities, retail shops, and more. It also includes timely, money-saving deals from local attractions and businesses, which are updated often. The app covers the entire Santa Barbara region, including downtown and the harbor, plus surroundings areas such as Santa Ynez, Santa Maria, Montecito, Carpinteria, Goleta, Lompoc and Summerland.

“This destination-centric app is a visitor’s guide to all things Santa Barbara,” says Steve Mitchem, Vice President of Pace’s Destination Publishing Group. “It’s got everything you need at your fingertips.”

User-friendly capabilities include click-to-call dialing, Google map directions, “What’s Near Me” features, maps and photos. Users can search for businesses by geographic location, type of activity, or retail type.

Available for free download at the App Store and Android Market, NEXT: Santa Barbara is also distributed via hotel confirmation emails for visitors who have booked their trip to Santa Barbara.

“In this age of constantly evolving technology, it’s important to reach our visitors through every available channel to assist with their travel planning, both prior to their visit or while in the destination,” says Kiki Ander, Vice President of Marketing for the Santa Barbara Conference & Visitors Bureau and Film Commission.

The app is a companion piece to the print magazine NEXT: Your Guide to Santa Barbara, the official Santa Barbara in-market guide, also published by Pace Communications and distributed in the Santa Barbara area.

This project is another example of a multimedia content program developed by Pace on behalf of its clients. Most recently, Pace unveiled a new Four Seasons Magazine website and a mobile app for the Pinehurst/Southern Pines/Aberdeen region.