News
Pace Communications Names Head of Digital Content
Company growth in digital marketing continues with new hire
Greensboro, NC (July 20, 2010) - Continuing its commitment to expanding digital content solutions, Pace Communications recently announced that Heather Keets Wright has joined the company as Head of Digital Content. Pace produces multi-channel content programs for a variety of clients including Four Seasons Hotels and Resorts, Southwest Airlines and Verizon Wireless.
“Heather is an accomplished digital content strategist, specializing in user experience and increasing traffic through the use of editorial programming, SEO and social media,” said Craig Waller, President Airline Media, and CMO of Pace Communications. “She is a terrific addition to our digital content team, and we are looking forward to developing even more editorially driven digital projects on behalf of our clients.”
Heather brings more than 10 years of digital experience, and 20 years of experience as a journalist. A magazine editor by trade, Heather started her career in publishing working for titles such as Entertainment Weekly and Seventeen. Her move to digital began with People, where she became Managing Editor for TeenPeople.com. She left to take up a similar position at MarthaStewart.com. Heather most recently served as the VP Cross Network Programming for Scripps Networks Interactive, the digital arm for the Food Network, HGTV and other Scripps brands.
“Pace Communications is known for producing award-winning editorial content,” said Heather. “I am looking forward to growing Pace’s digital content capabilities.”