News
Pace Communications Names Head of Digital Marketing
Greensboro, NC (January 25, 2010), Pace Communications today announced that John Cass has joined the company as Head of Digital Marketing. The Interactive Media Division of Pace Communications provides digital content, web development and interactive marketing services to clients, the division also provides custom content online to Pace Communications’ custom publishing clients, including the award-nominated online magazine for Four Seasons Hotels and Resorts.
“John brings over 20 years of marketing and digital marketing experience to Pace Communications,” said Craig Waller, President Airline Media, and CMO of Pace Communications. “His expertise in digital marketing and social media adds an extra dimension to our Interactive team.”
Prior to joining Pace Communications, Cass served as Director of Marketing for ideaLaunch a content marketing services agency. Cass was the Community Manager for Forrester Research, the leading interactive marketing research company. He has also held senior marketing positions at 48hourprint.com, Backbone Media, Portent Interactive and Quotium Technologies.
“Pace Communications is already a leader in the custom publishing industry, I’m looking forward to joining the Pace team to broaden Pace’s growth in content marketing and social media programs for many more great brands,” said Cass. “I look forward to working with the really great team of digital marketers and content writers at Pace Communications, to provide a broad range of digital marketing services to clients.”
Cass is the author of Strategies and Tools for Corporate Blogging, published 2007 by Butterworth-Heinemann, an imprint of Elsevier, a past President of the Boston Chapter of the American Marketing Association and is a Founding Fellow of the Society for New Communications Research, a nonprofit think tank on how social media is being used by business, the media and society. Cass received his bachelor’s degree in Business Studies from DeMontfort University in the United Kingdom.
Cass has been a frequent blogger on his PR Communications blog since 2003. When not involved in social media he spends his time with his wife Karin, raising their young son Bram, 3.