News
Pace Communications Selected by Verizon Wireless to Produce Retail Promotional Materials
Greensboro, NC (October 31, 2008)—Pace Communications, the leading custom publisher in the United States, has been selected by Verizon Wireless to develop a new generation of consumer and business magalogs, brochures and retail collateral materials. The suite of publications and guides, distributed nationally to businesses and consumers through Verizon Wireless’ network of retail outlets, is being re-designed by Pace. The new guides will be in Verizon Wireless Communications Stores beginning in the first quarter of 2009.
“We are honored to be chosen as the custom publishing agency of record for Verizon Wireless, one of the best known and most admired brands in the country. Our previous experience in the category and our broad expertise in technology and communications enabled us to come up with a solution that clearly resonated,” said Craig Waller, chief marketing officer for Pace Communications.
“We are in a constant search for fresh ideas and new approaches to help us reach out to our customers,” said Chris Kloeblen, associate director of marketing communications for Verizon Wireless. “The magalog and other promotional materials are an essential part of our sales support and customer communications program.”
For 35 years, Pace Communications has been a leader in custom content. With dedication to excellence, Pace helps leading corporate clients develop successful branded editorial strategies and achieve unparalleled marketing and communication prominence. A staff of nearly 250 professionals consistently produces award-winning work in a variety of media including magazines, web sites, catalogs, books, videos and e-commerce solutions. Founded and owned by Bonnie McElveen-Hunter, the current chair of the American Red Cross, Pace is based in Greensboro, N.C. For more information please visit http://www.pacecommunications.com.