News
Pace Communications to Produce Monterey County Visitor Magazines
Custom Content Marketing Leader Adds a New Client to Its Portfolio
Greensboro, NC (October 7, 2010)—Pace Communications’ Destination Publishing Group, a leader in content marketing, will assume production of the Official Travel Guide of Monterey County, California, on behalf of the Monterey County Convention & Visitors Bureau.
The guide package includes a softbound edition that is mailed to prospective visitors and distributed in-market, as well as a hardbound version that is distributed in Monterey County hotel rooms. Monterey County includes the destinations of Monterey, Carmel, Carmel-by-the-Sea, Carmel Valley, Big Sur, Pacific Grove, Salinas, Salinas Valley, Soledad, Moss Landing, Marina, Seaside, Castroville, Sand City and Pebble Beach.
Monterey County welcomes nearly 8 million visitors and generates an estimated $2 billion in visitor spending annually. The county boasts 250+ lodging properties with a 12,000 room base, 24 golf courses, 40,000 acres of vineyards, 99 miles of prime Pacific coastline and top visitor attractions including the Monterey Bay Aquarium, National Steinbeck Center, Mazda Raceway Laguna Seca, 17-Mile Drive, Cannery Row and Monterey Bay National Marine Sanctuary. The Monterey County Convention & Visitors Bureau is a non-profit organization designed to enhance the economic vitality of the community by increasing tourism revenue and operates under a $4 million annual budget. For more information, visit http://www.SeeMonterey.com.
Pace started producing visitor’s guides three years ago after years of creating destination-focused special editorial sections for the inflight magazines of US Airways and Southwest airlines. Through this work, Destination Publishing Group has developed relationships with more than 100 destinations throughout the country.
“I know Pace Communications to be professional, client-centric, involved in the community and great stewards of our brand,” says John Reyes, president and CEO of the Monterey County CVB. “We’re look forward to their expertise positioning our destination’s greatest attributes and glad to have them as our publishing partner.”
According to Steve Mitchem, vice president of Destination Publishing Group, the opportunity to work with such a world-renowned locale represents a significant accomplishment for his team.
“Our philosophy and strategy for visitor magazines is that we want to cover destinations where they’re going to have an appreciation for our writing and design and the creative aspect that we bring,” says Mitchem. “This is an acknowledgement that Pace Communications has an expertise in iconic destinations, destinations that are recognized all over the world.”
The launch issue will publish in March 2011.
Destination Publishing Group also produces visitor publications for Santa Barbara, California; Hilton Head, South Carolina; and Charlotte, Wilmington and Pinehurst, North Carolina.