News
Pace Looks Ahead in 2010 With Growth in Content Marketing and E-Commerce
Greensboro, N.C. (February 18, 2010)—A content marketing and e-commerce pioneer, Pace Communications is marching on in 2010 with new projects, growing e-commerce and digital content divisions, and industry awards.
“This is an exciting time at Pace,” said Craig Waller, Chief Marketing and Sales Officer at Pace Communications. “Marketers are increasingly adding custom content as an integral part of their marketing mix—we brought on several new clients last year and we are starting new projects for existing clients this year. These brands are looking to use content to engage customers through a multi-channel approach.”
According to a recent study from the Custom Publishing Council, custom content marketing now accounts for 32 percent of marketers’ budgets, in the form of digital content, social media and printed publications. Marketers spent more on branded content in 2009 than in any previous measured year—more than $1.8 million per company surveyed.
Craig Waller continues, “Advertisers are realizing that they need to truly put their customers in the center of their communications programs in order to see measurable results. Custom marketing is designed to do just that, and we are continuing to evolve as a company so that we can deliver innovative content solutions on behalf of our clients to engage and connect with consumers.”
New Client Acquisitions and Growth
Pace launched several new custom content programs last year and is continuing to launch new projects in 2010. Most recently, Pace initiated programs for new clients, including, USAA, Seminole Gaming, Harrah’s Entertainment, Four Seasons Hotels and Resorts, and Morrison Management Specialists.
Digital Growth
Moving into 2010 Pace is quickly growing its digital content division. In January, Pace named a new Head of Digital Marketing, John Cass. A frequent blogger and social media expert John and the Pace team are looking to further expand Pace’s digital offerings, gaining momentum from recent launches, including the online custom content magazine for Four Seasons Hotels and Resorts.
Industry Awards
In 2009, the company was honored with more than 50 awards, including four Folio: Ozzie and Eddie Awards, 16 Custom Publishing Council Pearl Awards and an SPD merit award.
Pace continues to develop award-winning content and was most recognized as a finalist in the min Best of the Web awards in two categories; best new site and editorial excellence.
E-Commerce Division
Pace’s e-commerce division launched a new company, ePersonalized Gifts, late last year. The site has a boutique feel, and it includes many products designed in-house, plus other items exclusive to ePersonalized Gifts.
Additionally, Pace’s Exclusively Weddings, a leading retail source for brides since 1992, continues to expand its offerings with innovative products and fresh styles of invitations, fun and stylish favors, a wide variety of wedding day accessories.