Pace Communications : Pace Communications Introduces Quinceañera Elegante

New York, NY (October 5, 2006)—Tapping into the lucrative quinceañera market, Pace Communications, the world’s largest private custom publishing company, announced today it will launch Quinceañera Elegante, a brand new catalog for the U.S. quinceañera market. Pace will leverage fifteen years of catalog experience as the parent company of Exclusively Weddings, one of the world’s leading wedding accessories catalogs, to create its first-ever catalog for quinceañeras. Pace Communications will make its catalog more accessible to quinceañeras nationwide than any other catalog of its kind. With the combined effect of its website and catalog, Quinceañera Elegante will be one of the first multi-channel providers to offer a comprehensive range of products for a truly unique quinceañera experience.

Fueled by the recent surge in Hispanic buying power, the quinceañera ceremony has evolved into a lavish event, with hosts typically spending $5,000 to $10,000, and often much more. Demanding everything from invitations and parting gifts for hundreds of guests to formalwear to numerous ceremony and party celebration items, the families of quinceañeras flood the market with approximately $300 million every year.

“With approximately 400,000 Hispanic girls turning 15 every year, there is a huge and growing market for quinceañera products,” notes David Stubbs, director and general manager of Quinceñarea Elegante.

Featuring information in both Spanish and English, the Quinceañera Elegante catalog will provide accessories for even the most extravagant celebration, while also offering elegant options for the quince girl on a budget. With choices ranging from traditional to modern, girls will be able to control the look and feel of their event. And perhaps most importantly for Hispanics living in the United States, the catalog will give them access to a range of products that until now have only been available in large urban markets. With hundreds of invitations, accessories, favors and gifts, Quinceañera Elegante will do for quinceañera shopping what Quince Girl magazine has done for quinceañera planning.

Latinas planning their Quince Años (15th birthday celebration) will also be able to access the catalog online atquinceaneraelegante.com or through quincegirl.com, the nation’s first and only national print and online quinceañera magazine. Easy to navigate and filled with fun, informative information about quinceañeras, both the online site and the print catalog will be the go-to source for girls looking for established rituals and the latest trends.

Both the Web site and the catalog are set to launch in October 2006.