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Santa Barbara Food, Wine and Activities Apple & Android App Published
Sip & Savor App Highlights Santa Barbara’s Culinary and Wine Scene
Greensboro, NC (October 12, 2010)—The Santa Barbara Conference & Visitors Bureau and Film Commission and Pace Communications, a leader in custom content marketing creation, recently released Sip & Savor Santa Barbara, an iPhone, iPad and Android mobile app that highlights Santa Barbara’s culinary and wine scene.
The app includes detailed listings for Santa Barbara area restaurants, wineries, vineyards, wine shops, specialty food stores and more. In addition to dining and wine information, it provides listings for accommodations, activities, nightlife and events. It also includes timely, money-saving deals from local restaurants and wineries.
The app is a companion piece to the print magazine Sip & Savor: A Taste of Santa Barbara, which is published by Pace Communications and distributed in the Santa Barbara area. The app also features select editorial from the print publication.
The Sip & Savor app operates on the Apple iPhone and iPad, and Android platforms. It is available for free download at the App Store and Android Market.
“In this age of constantly evolving technology, we feel it’s important to reach our visitors through every available channel,” says Kiki Ander, Director of Marketing for the Santa Barbara Conference & Visitors Bureau and Film Commission. “The Sip & Savor app demonstrates that Santa Barbara is not just a great destination, but that we’re also on the cutting edge of visitor communications.”
“The Sip & Savor app is a natural extension of the popular print magazine,” says Chad Kirtland, Director of Marketing for Pace Communication’s Destination Publishing Group. “The up-to-the-minute listing information along with the ability to find directions to area businesses, contact them directly via phone or link straight to their website make this an essential travel tool for any Santa Barbara visitor—or for any local who wants to stay informed.”
This project is another example of a multimedia content program that Pace has developed on behalf of its clients. Most recently Pace has produced other mobile projects for Bluetooth SIG and Exclusively Weddings.
The app covers Santa Barbara and the surrounding communities, including Santa Ynez, Goleta, Montecito, Santa Maria, Carpenteria, Lompoc and Summerland.