News
US Airways Magazine Announces a New Format and Content Partnership Harvard Business Review
Greensboro, NC (February 25, 2009)—With its March 2009 edition, US Airways Magazine has reinvented the inflight magazine for the affluent, frequent business traveler…those elusive and influential consumers who remain a key target for advertisers. Based on extensive research, feedback from readers and an intimate knowledge of the frequent business traveler, US Airways Magazine has created a mold-breaking publication that directly connects readers with today’s trend influencers.
“US Airways Magazine will be the intelligent filter for our three million plus affluent readers, keeping them ahead of the curve on key areas of interest,” says Andrea Alexander, publisher. “Our research shows that readers are interested in travel, entertainment, sports, food and drink, as well as more expansive coverage of business and technology. We are delighted that a new section called “The Gist” will feature content from Harvard Business Review, one of the world’s most respected business magazines. The section will include short takes on business strategy, leadership and self-management aimed at busy executives who are looking for new ideas and proven practices that will give them an edge, particularly in this volatile economy.”
“We believe that we have created a relevant, engaging read in an environment where busy executives are looking for ‘down time with upside,’” says Craig Waller, president of Pace Airline Media. “Research shows that the average reading time for our inflight titles is 27 minutes, and we want our readers to feel that they’ve caught up with the key trends that influence their lives in a lively and entertaining way,” he adds.
US Airways Magazine delivers one of the most influential and affluent audiences with a median household income of over $101,000 and is the fastest-growing magazine in the U.S. with a 129% increase in audience in the past three years.
US Airways Magazine is featured on board all US Airways flights, reaching five million monthly passengers. US Airways is the fifth largest domestic airline with more than 3,100 daily departures serving 200 communities in the U.S., Canada, Latin American, Europe and the Caribbean.