Pace Communications

Pace Communications is a leader in the custom publishing industry.

Pace Communications is a leader in the custom publishing industry.

News

04/04/08: The Spy We Love: Hemispheres Magazine Focuses on Bond, James Bond

04/01/08: Four Seasons Magazine is reborn – more elegant, relevant, intelligent

04/01/08: Pace Names New Group Publisher of Inflight Media

01/04/08: Pace Has Banner Year With Record Number of Award-Winning Publications and New High-Profile Clients

11/24/07: Pace Inflights Dominate In 2007 MRI Fall Audience Numbers

11/11/07: Pace Tops Custom Publishing Council's Annual Pearl Awards

09/28/07: Pace Wins Top Honors at Folio: Magazine's Awards Gala

08/12/07: Winterthur Magazine has award-wining year.

07/30/07: Pace Takes Home a Record 29 Awards at APEX 2007.

06/28/07: US Airways Magazine Experiences Record Growth.

04/17/07: Pace Communications Launches New SIGnature Magazine.

03/12/07: Pace Communications Launches Wachovia’s CollegeReady Magazine

12/15/07: Pace Communications Launches Pace Interactive

2006 Archive

2005 Archive

 

Pace Communications Redesigns Award-winning Voyageur Magazine
International Publication for Carlson Hotels Worldwide Updated  to Reflect Changing Customer Preferences

GREENSBORO , NC , April 3, 2006 —Pace Communications, the world’s largest privately owned custom publishing company, today unveiled the newly redesigned Voyageur, the award-winning publication for Carlson Hotels Worldwide (CHW). Featuring new content and articles geared toward today’s mobile lifestyle, Voyageur’s new look is a direct result of insightful input from guests, hotels and corporate employees collected through reader surveys and an employee feedback session late last year. The new publication debuts this month.

Voyageur , the result of collaboration between Pace Communications and Carlson Hotels Worldwide, fulfills the dual roles of helping guests successfully blend their professional and personal lives with their travel experiences and encouraging future stays at CHW properties. The dynamic, interactive and engaging magazine builds customer loyalty and acts as a cross-branding tool for CHW’s family of hotels.

"Our mission is to drive awareness and foster new business for Carlson Hotels Worldwide while building the reputation of our family of brands," said Tom Polski, Vice President, Public Relations and Communications for CHW. "We believe the new Voyageur will be a valuable tool for supporting company-wide initiatives as well as individual properties around the globe. The new look and content of the magazine provides an impactful blend of editorial, design and marketing which supports our objectives."

"By surveying those most familiar with and loyal to Carlson's hotel brands, we learned how guests use Voyageur in planning future travel," said Craig Waller, Chief Marketing and Sales Officer for Pace Communications. "The research, new design and expanded page count, allow us to go to advertisers with a fresh magazine and more hard data on Voyageur's readers."

In addition to lifestyle content, the magazine features new travel articles that provide a fresh look at destinations through topics such as the world’s greatest streets, destination-specific shopping suggestions and itineraries for impulsive weekend getaways. Voyageur also covers health and fitness trends and the hottest new gadgets. Additionally, the new Voyageur has an enhanced and expanded section for new hotel listings and news on company initiatives. Other design upgrades include:

  • An updated and sophisticated look with more white space and vivid photography;
  • Dramatic and iconic cover images, new logo and improved paper quality;
  • A new “Room Key” element that highlights hotels within the featured destination and that provides important information related to goldpoints plusSM , Carlson Hotels Worldwide’s guest loyalty program;

  • Layouts complement advertising instead of competing with it.

Editorial features in the inaugural issue of the newly redesigned Voyageur include:

  • Eye on London: Experience London as a local from hip boutiques to the hidden haunts that make this international crossroads great;
  • Harbor View: A hub of activity, George Street is the heart of Sydney's historic downtown and the ideal starting point to discover the city;
  • Go Gear: No matter where you are in the world, these gadgets help you stay in touch;
  • Country Lifestyles: Take in the saltwater marshlands and relax with the slow tropical pace of Georgia's Golden Isles;
  • Secret Ingredient: Start your very own affair with citrus when you sample the fresh, tangy allure of limes;
  • Balancing Act: No matter how big or small, your next event is easy to organize with these tips.

Pace Communications has published Voyageur for CHW since 1992. Under Editor

Mark Caskie, Publisher Doug Dauray and Art Director Anne Weston, the quarterly magazine is distributed to guests of Radisson Hotels & Resorts™,

Park Plaza Hotels & Resorts™, Country Inns & Suites By Carlson SM and Park

Inn hotels™. Voyageur will accept a limited number of advertising pages and has an annual circulation of 660,000.