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Pace Communications Redesigns Award-winning Voyageur Magazine GREENSBORO , NC , April 3, 2006 —Pace Communications, the world’s largest privately owned custom publishing company, today unveiled the newly redesigned Voyageur, the award-winning publication for Carlson Hotels Worldwide (CHW). Featuring new content and articles geared toward today’s mobile lifestyle, Voyageur’s new look is a direct result of insightful input from guests, hotels and corporate employees collected through reader surveys and an employee feedback session late last year. The new publication debuts this month. Voyageur , the result of collaboration between Pace Communications and Carlson Hotels Worldwide, fulfills the dual roles of helping guests successfully blend their professional and personal lives with their travel experiences and encouraging future stays at CHW properties. The dynamic, interactive and engaging magazine builds customer loyalty and acts as a cross-branding tool for CHW’s family of hotels. "Our mission is to drive awareness and foster new business for Carlson Hotels Worldwide while building the reputation of our family of brands," said Tom Polski, Vice President, Public Relations and Communications for CHW. "We believe the new Voyageur will be a valuable tool for supporting company-wide initiatives as well as individual properties around the globe. The new look and content of the magazine provides an impactful blend of editorial, design and marketing which supports our objectives." "By surveying those most familiar with and loyal to Carlson's hotel brands, we learned how guests use Voyageur in planning future travel," said Craig Waller, Chief Marketing and Sales Officer for Pace Communications. "The research, new design and expanded page count, allow us to go to advertisers with a fresh magazine and more hard data on Voyageur's readers." In addition to lifestyle content, the magazine features new travel articles that provide a fresh look at destinations through topics such as the world’s greatest streets, destination-specific shopping suggestions and itineraries for impulsive weekend getaways. Voyageur also covers health and fitness trends and the hottest new gadgets. Additionally, the new Voyageur has an enhanced and expanded section for new hotel listings and news on company initiatives. Other design upgrades include:
Editorial features in the inaugural issue of the newly redesigned Voyageur include:
Pace Communications has published Voyageur for CHW since 1992. Under Editor Mark Caskie, Publisher Doug Dauray and Art Director Anne Weston, the quarterly magazine is distributed to guests of Radisson Hotels & Resorts™, Park Plaza Hotels & Resorts™, Country Inns & Suites By Carlson SM and Park Inn hotels™. Voyageur will accept a limited number of advertising pages and has an annual circulation of 660,000.
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