http://www.pacecommunications.com/ en susan.stegemann@paceco.com Copyright 2010 2010-03-11T11:00:05+00:00 http://www.pacecommunications.com/blog/post/custom_content_for_a_young_audience/ http://www.pacecommunications.com/blog/post/custom_content_for_a_young_audience/#When:11:00:05Z Not long ago, I was at the mall. I saw a group of young folks clowning around and splashing each other at the fountain, and I thought, “Boy, they should be careful. They could get hurt.” And it suddenly hit me that I’m not 23 anymore. If I were, I would’ve joined them. Or at least made fun of them. But, alas, I’m old and stiff, and wet surfaces frighten me—as do thoughts of inadequate insurance and vitamin deficiency. 259 2010-03-11T11:00:05+00:00 http://www.pacecommunications.com/blog/post/four_factors_in_developing_marketing_objectives_for_your_custom_content_pla/ http://www.pacecommunications.com/blog/post/four_factors_in_developing_marketing_objectives_for_your_custom_content_pla/#When:11:00:06Z A custom content strategy without marketing objectives is like preparing for a camping trip without a known destination in mind. If you prepared for Death Valley but hiked Everest, all of your warm weather preparation would be of little value. There’s a big difference between objectives and strategy. Objectives are what you want to achieve, and strategy is how you get there. 256 2010-03-09T11:00:06+00:00 http://www.pacecommunications.com/blog/post/e-commerce_case_study_the_evolution_of_two_sites/ http://www.pacecommunications.com/blog/post/e-commerce_case_study_the_evolution_of_two_sites/#When:11:00:28Z The Exclusively Weddings Web site was first launched in 1999. It included basic functionality that supported brides-to-be by providing an easy online shopping experience for all their invitations, favors, ceremony and reception accessories, and bridal gift needs.
  252 2010-03-04T11:00:28+00:00 http://www.pacecommunications.com/blog/post/the_coolest_device_ever/ http://www.pacecommunications.com/blog/post/the_coolest_device_ever/#When:23:00:35Z If you’ve flown Southwest Airlines recently, you may have seen your fellow passengers engaging in one of the greatest interactive entertainment systems ever devised. Unlike the Internet—which, by the way, has been around for an entire generation—this interactive system is light and flexible, usable during takeoff and landing, and battery free. Plus, its user interface is as intuitive as it gets. We call the interface “turning pages.” 250 2010-02-25T23:00:35+00:00 http://www.pacecommunications.com/blog/post/management_case_study_wallace_and_gromit/ http://www.pacecommunications.com/blog/post/management_case_study_wallace_and_gromit/#When:11:00:56Z Wallace and Gromit are two of my favorite celebrities. If you haven’t seen their new short animated film, A Matter of Loaf and Death, I highly recommend it. The film is nominated for a 2009 Academy Award in the category of Short Film (Animated); if the film wins at the Oscar Ceremony on March 8, it will be the pair’s third Oscar-winning effort. 248 2010-02-23T11:00:56+00:00 http://www.pacecommunications.com/blog/post/an_appetite_for_content/ http://www.pacecommunications.com/blog/post/an_appetite_for_content/#When:11:00:42Z We’ve got an appetite for content. But who picks up the tab? These are interesting times in the worlds of publishing, content and communications. Things are changing rapidly.  And assumptions are being made almost as rapidly. 241 2010-02-16T11:00:42+00:00 http://www.pacecommunications.com/blog/post/free_cookie_friday/ http://www.pacecommunications.com/blog/post/free_cookie_friday/#When:11:00:11Z There’s a guy at our company who passes out cookies every Friday. He goes from office to office, cube to cube with a package of store bought cookies, a generous smile and a simple refrain: “Free Cookie Friday.” 237 2010-02-12T11:00:11+00:00 http://www.pacecommunications.com/blog/post/filling_those_interstitial_spaces/ http://www.pacecommunications.com/blog/post/filling_those_interstitial_spaces/#When:11:00:00Z I was debating with a friend recently exactly how much consumption of digital media is healthy for our kids. It used to be that parents just had to worry about limiting TV time. Now, it’s a bit more complicated. There aren’t just 6 channels on TV but 500, and you also have to contend with the Wii and other entertainment systems, the cell phone and the iPod. It’s a bit daunting. So, how much is too much? 216 2010-02-09T11:00:00+00:00 http://www.pacecommunications.com/blog/post/the_biggest_show_in_vegas/ http://www.pacecommunications.com/blog/post/the_biggest_show_in_vegas/#When:11:00:22Z It's press day at the 2010 Consumer Electronics Show, the largest tradeshow in the world for consumer technology. I’m crouched down in a busy aisle, squeezed between the legs of other reporters clamoring for a seat and with my newly acquired messenger bag hitting the row of chairs beside me. This is my first press conference, and I actually have a badge to prove that I belong. “Press?” Yep, that’s me. And I feel it, too. 204 2010-02-04T11:00:22+00:00 http://www.pacecommunications.com/blog/post/verging_on_convergence/ http://www.pacecommunications.com/blog/post/verging_on_convergence/#When:11:00:39Z 2010 came so fast. It seems like just yesterday we were filling up our Y2K bunkers for the potentially long nightmare sparked by all those crashing computers. 196 2010-02-02T11:00:39+00:00