The Hilton Head Island-Bluffton Chamber of Commerce challenged the Destination Publishing Group to create a hybrid publication: half luxury lifestyle magazine and half traditional visitors guide. The result? An elegant vacation planner that showcases the island through original copy and compelling imagery, with a traditional membership directory and information grids. New in 2010: an expanded “Taste of the Island” dining section and exclusive advertising opportunities, such as Chef’s Profiles and restaurant write-ups. Add a clean, well-organized design, and you have a destination resource tool that’s sure to attract new visitors and increase tourism revenue.
Next: Santa Barbara App Provides Go-to Services for Visitors.
Company continues personnel expansion in digital media.