Connections is designed for Toyota owners, tailored to owners’ interests and personalized with various elements including a letter from their local Toyota dealer, service coupons and incentive offers. Published three times a year to correspond with the automobile sales cycle, topics include travel, entertainment, pop culture and of course, Toyota cars and trucks.
Connections’ micro-site offers expanded content from the magazine as well as information on events and getaways likely to inspire a road trip.
Next: Santa Barbara App Provides Go-to Services for Visitors.
Company continues personnel expansion in digital media.